Terms of Service

Effective: August 1, 2026 · Published: July 31, 2026 · J-Curve Lab

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Article 1 (Purpose)

These Terms set out the rights, obligations, and responsibilities between J-Curve Lab (the "Company") and members in relation to the use of the OJAKGYO service (the "Service").

Article 2 (Definitions)

1. "Service" means all services provided by the Company through its website (ojakgyo.com) and application (app.ojakgyo.com) connecting merchants' complimentary experiences with members' review content.
2. "Member" means a person who has agreed to these Terms and entered into a service agreement with the Company.
3. "Merchant" means a business operator that has entered into a separate agreement with the Company and registered an experience offering on the Service.
4. "Campaign" means an individual recruitment posting specifying the experience offered, the number of participants, the recruitment period, and the mission requirements.
5. "Experience" means the goods or services provided free of charge by a merchant to a member under a campaign.
6. "Mission" means the member's obligation to create and publish review content in accordance with the campaign requirements and to submit it to the Company.
7. "Designated Channel" means the member's social media channel or online space designated by a campaign as the place where the mission must be performed.
8. "Content" means any post (text, photographs, video, and the like) created and published by a member to perform a mission.
9. "Reward" means points, coupons, or similar benefits the Company may grant, in addition to the experience, to a member who completes a mission, under the policies published within the Service.

Article 3 (Publication and Amendment of these Terms)

1. The Company shall post these Terms where members can readily review them.
2. The Company may amend these Terms to the extent that such amendment does not violate applicable law.
3. Amendments shall be announced within the Service, stating the effective date and the reason, at least 7 days before the effective date. Where an amendment is unfavourable to members, it shall be announced at least 30 days before the effective date and communicated individually to the contact details registered by the member.
4. If the Company has clearly stated, when giving notice under the preceding paragraph, that failure to express refusal by the effective date will be deemed consent, and a member does not expressly refuse, the member shall be deemed to have consented.
5. A member has the right not to accept amended Terms and may terminate the agreement (withdraw membership) if they do not accept them.

Article 4 (Rules Outside these Terms)

Matters not specified in these Terms shall be governed by applicable Korean law and commercial practice, including the Act on the Consumer Protection in Electronic Commerce, the Act on the Regulation of Terms and Conditions, the Personal Information Protection Act, the Act on Fair Labeling and Advertising, and the Korea Fair Trade Commission's Review Guidelines on Labeling and Advertising of Endorsements and Testimonials.

Article 5 (Membership and Eligibility)

1. The service agreement is formed when an applicant agrees to these Terms, applies for membership, and the Company accepts the application.
2. Membership is available only to persons aged 14 or older.
3. The Company may refuse an application, or terminate the agreement afterwards, where the applicant:
   • uses another person's identity or provides false information;
   • has previously lost membership for breach of these Terms;
   • has created multiple accounts for an improper purpose; or
   • otherwise violates applicable law or materially interferes with the operation of the Service.
4. Members must promptly update information provided at sign-up (nationality, social channel details, and the like) when it changes. The member bears any disadvantage arising from a failure to do so.
5. Members may not transfer or lend their account to a third party and are responsible for damage arising from inadequate account management.

Article 6 (Status of the Company and Scope of Responsibility)

1. Responsibility for the content, quality, and safety of an experience, for business hours, and for honouring reservations rests with the relevant merchant.
2. The Company is obliged to require and check that campaign information corresponds to fact, but does not guarantee the truth or accuracy of information registered by merchants.
3. Notwithstanding paragraphs 1 and 2, the Company shall cooperate in good faith to establish the facts and reach an amicable resolution where a dispute arises between a member and a merchant.
4. The Company is responsible for services it provides to members as a principal, such as the granting of rewards.

Article 7 (Provision, Modification, and Suspension of the Service)

1. The Company provides campaign listings, campaign application and selection, visit verification, mission submission and review, and reward granting.
2. The Company may modify all or part of the Service for operational or technical reasons, with prior notice. Where prior notice is impossible for urgent reasons, notice shall be given promptly afterwards.
3. The Company may temporarily suspend the Service for unavoidable reasons such as system maintenance, replacement, communications failure, or force majeure.
4. The Service is in principle available 24 hours a day, year-round, but may be temporarily interrupted for the Company's operational or technical reasons.

Article 8 (Campaign Application and Selection)

1. Members may apply to a campaign during its recruitment period.
2. When applying, members must accurately provide the information the campaign requires (preferred visit date and time, number and composition of companions, dietary restrictions, and the like).
3. Selection is made by the merchant or the Company taking into account the purpose of the campaign and the nature and history of the member's channel. Order of application does not guarantee selection.
4. Selection results are notified within the Service. A selected member must complete the experience within the period set by the campaign.
5. A member may cancel an application after selection but before the experience, using the procedure in the Service. Cancellation should be made in advance of the scheduled visit date wherever possible so as not to disrupt the merchant's preparations.
6. The Company may cancel a campaign where recruitment is insufficient or the merchant's circumstances change, and shall notify applicants and selected members of the reason.

Article 9 (Reservation, Visit, and Visit Verification)

1. For visit-type campaigns, members must attend the merchant at the date and time confirmed on selection.
2. Members must complete visit verification by the method designated by the Company, such as scanning the QR code available at the merchant or entering a verification code.
3. Where visit verification is not completed, the Company cannot confirm that the experience was provided or the mission performed, and completion of the mission and granting of rewards may be restricted.
4. Where a member fails to attend at the confirmed time without cancelling in advance (a no-show), the Company may take the measures set out in Article 16.
5. Members must respect the merchant's business operations during the visit and may not demand anything beyond what the campaign specifies.

Article 10 (Performance of the Mission)

1. A member who has received an experience must create and publish content in accordance with the deadline, designated channel, and mandatory requirements set by the campaign (required elements, number of photographs, minimum length, and the like), and submit the URL of the post to the Service.
2. Content must be based on the member's own actual experience. Members may not describe things they did not experience, nor have a third party write the content on their behalf.
3. Members must not delete submitted content or switch it to private during the retention period set by the campaign. Where no retention period is specified, it shall be six months from the date of publication.
4. The Company reviews submitted content for compliance with the campaign requirements and these Terms, in particular the disclosure obligation in Article 11, and may request corrections. Members shall make the requested corrections absent a legitimate reason not to.
5. Where a member fails to perform the mission without legitimate reason, or deletes or hides content within the retention period, the Company may take the measures in Article 16 and claim damages under Article 19.

Article 11 (Mandatory Advertising Disclosure)

1. Under the Act on Fair Labeling and Advertising and the Korea Fair Trade Commission's review guidelines on endorsements and testimonials, members must clearly disclose in their content that they received a complimentary experience (a material connection).
2. The disclosure must satisfy all of the following:
   • Accessibility — placed where consumers can readily see it, such as at the beginning or the end of the post;
   • Noticeability — in a font size and colour distinguishable from the body text, not buried behind a "more" link, in the comments, or among hashtags;
   • Clarity — making clear what was received (a complimentary experience) and from whom (the merchant's name);
   • Language — in the same language as the body of the content.
3. An example of an acceptable disclosure:

4. The Company provides a per-campaign disclosure text within the Service, which members may use as-is.
5. Where a member fails to make the disclosure, the Company shall treat the mission as incomplete and request correction; if the member does not correct it, the Company may take the measures in Article 16.
6. Members must also comply with the policies of the designated channel itself (each platform's terms and guidelines on incentivised posts). The Company is not responsible for any disadvantage imposed by such a channel as a result of a member's breach of those policies.

Article 12 (Copyright in Content and Licence)

1. Copyright in content created by a member belongs to that member.
2. The member grants the Company and the merchant of the relevant campaign a free, non-exclusive licence to reproduce, display, transmit, and distribute the content for the purpose of promoting the Service and that campaign, as follows:
   • display of reviews within the Service and on merchant detail screens;
   • introduction through the official channels of the Company and the merchant;
   • editing to the extent necessary for those purposes (trimming length, excerpting), provided that no change is made that alters the substance of the content.
3. The licence in paragraph 2 remains effective after withdrawal of membership to the extent already published or used, but a member may at any time request that future use cease, and the Company shall comply without delay.
4. Where content includes a third party's likeness or copyrighted work, the member must obtain that rights holder's consent, and any dispute arising from a breach shall be the member's responsibility.

Article 13 (Rewards and Taxes)

1. The principal consideration a member receives under a campaign is the merchant's provision of the experience itself.
2. The Company may additionally grant rewards such as points or coupons to members who complete a mission, under the policies published within the Service. The types, conditions, validity periods, and methods of use of rewards are set out in the Service.
3. The Company may change its reward policy as operationally necessary. Changes unfavourable to members shall be announced in advance in accordance with Article 3(3). Rewards already granted shall not be changed retroactively to a member's disadvantage.
4. Rewards are for the member's own use and may not be transferred or sold.
5. Where a member obtains a reward by improper means, the Company may reclaim it and take the measures in Article 16.
6. Where taxes or public charges arise in connection with a reward or an experience, applicable law shall govern; where withholding applies, the Company may deduct the relevant amount before payment.

Article 14 (Member Obligations and Prohibited Conduct)

Members shall not:

• register false information or the information of another person;
• write a review of an experience they did not have, or have a third party create content on their behalf;
• omit, conceal, or obscure the advertising disclosure required by Article 11;
• resell, seek a refund for, or convert into cash an experience or goods received;
• manipulate channel metrics such as followers or views by improper means, or apply to campaigns using a manipulated channel;
• create multiple accounts to unfairly obtain selection opportunities;
• abuse or threaten a merchant or its staff, or make improper demands on the basis of publishing a review;
• use merchant information obtained through the Service for purposes other than the Service, or provide it to third parties;
• infringe the intellectual property rights of the Company or a third party, or damage their reputation;
• interfere in any way with the normal operation of the Service; or
• otherwise violate applicable law.

Article 15 (Member's Responsibility to Verify Their Own Legal Status)

1. The Service is intended primarily for foreign nationals residing in or visiting the Republic of Korea.
2. No employment, labour, or mandate relationship arises between the Company and a member, and a member's use of the Service is not work performed under the Company's direction or supervision.
3. Members are responsible for verifying for themselves whether their use of the Service — including receiving experiences and obtaining rewards — is permitted under their visa or residence status and the laws of their home country.
4. The Company is not responsible for legal disadvantage arising from a member's failure to make that verification.

This Article confirms the member's own responsibility; the Company does not provide legal advice to members.

Article 16 (Measures and Restrictions on Use)

1. Where a member breaches these Terms, the Company may take the following measures according to the seriousness of the breach:
   • warning and request for correction;
   • restriction on applying to campaigns for a period;
   • withholding or reclaiming of rewards;
   • cancellation of selection; or
   • termination of the agreement (loss of membership).
2. The specific criteria for such measures (cumulative counts, periods of restriction) are set by the Company in an operating policy published within the Service.
3. Before taking a measure, the Company shall notify the member of the reason and give the member an opportunity to explain. In urgent cases or cases of clear breach, notice may be given promptly after the measure is taken.
4. Members may object to a measure through the enquiry channel in the Service, and the Company shall lift the measure without delay where the objection is well founded.

Article 17 (Withdrawal and Loss of Membership)

1. Members may apply to withdraw at any time through the procedure in the Service, and the Company shall process it immediately.
2. Withdrawal is available at any time and the Company does not restrict it. However, the obligation to perform a mission for an experience already received, and liability for damages under Article 19, are not extinguished by withdrawal.
3. Where a member has an ongoing campaign (selected but mission not yet completed), the Company will say so on the withdrawal screen.
4. Unused rewards are extinguished on withdrawal and cannot be restored.
5. The Company may terminate the agreement where grounds under Article 5(3) or Article 16(1) exist.
6. After withdrawal, a member's personal information is handled in accordance with the Privacy Policy.

Article 18 (Obligations of the Company)

1. The Company shall comply with applicable law and these Terms and shall endeavour to provide the Service continuously and reliably.
2. The Company shall maintain security measures to protect members' personal information and shall publish and comply with its Privacy Policy.
3. The Company shall promptly handle opinions or complaints it considers well founded and, where immediate handling is difficult, shall notify the member of the reason and the expected timetable.

Article 19 (Damages and Limitation of Liability)

1. The Company or a member may claim damages for loss caused by the other party's fault.
2. Where a member breaches Article 10 by failing to perform a mission or by deleting content within the retention period, the Company may claim damages up to the value of the experience received by that member.
3. The Company is not liable for loss arising from the following, save where the Company has acted with intent or gross negligence:
   • force majeure or equivalent events preventing provision of the Service;
   • interruption of the member's use of the Service attributable to the member;
   • matters concerning the content or quality of an experience provided by a merchant (Article 6);
   • a member's failure to achieve expected returns from the Service (views, follower growth, and the like); or
   • disputes with third parties or with the operator of a designated channel in connection with content the member published.

Article 20 (Dispute Resolution and Governing Law)

1. The Company and members shall consult in good faith to resolve any dispute amicably.
2. These Terms and the use of the Service are governed by the laws of the Republic of Korea.
3. Any lawsuit concerning a dispute not resolved by consultation shall be brought before the court having jurisdiction under the Korean Civil Procedure Act.
4. Before litigation, members may apply for mediation to bodies such as the Korea Consumer Agency (kca.go.kr / 1372) or the Electronic Commerce Mediation Committee (ecmc.or.kr).

Article 21 (Language)

These Terms are written in Korean, and translations into English and other languages may be provided for members' convenience. If a translation differs from the Korean version, the Korean version prevails.

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Addendum

These Terms take effect on August 1, 2026.